The result is a cleaner and easier-to-read logo. He removed the clutter, made the letters bigger, and added a gradient. So Spotify hired Andreas Holmström to change that. The name was not big enough, there was too much clutter, and it looked like an ad. The Story Behind The New Spotify LogoĢ022 happens to be the year Spotify released a new logo design after trying the same twice in 20. And the music streaming service seems to be very successful. It is an attractive colour that draws attention. Green stands for growth, success, and progress. The word marks letters were enlarged, making them stand out for their friendliness and approachability. It is still written in the same typeface but is now drawn in a light green colour, embedded with three white lines. In 2015, the Spotify logo was once again changed. The green circle was thicker and darker than before, with three thin black outlines. The new inscription was written in a bolder yet elegant sans-serif font, with thick rounded lines and sharp cuts. A circular emblem was placed on the left side of the logo, while the old logo had it on the right side. Spotify redesigned its logo in 2013, making it cleaner and less aggressive looking. Designer Michael Robertson designed the logo.
The three arches depicted the sound of music that Spotify finds for its users. The inscription in the top and bottom portions were rendered in a white outline serif typeface. The original Spotify logo, released in 2008, showed a bold green square badge featuring playful lettering along its sides. It’s distinctive bright, even acid, colour pallets make it unique as it stands out from fellow competitors. The new logo gives its users a hint on what to expect from the industry the company is working in.ĭespite being a young company, Spotify underwent two significant logo designs before finally settling on a more edgy design that we all now know of. 2022 has come with a new and improved logo for one of the most popular podcasts and music streaming services, Spotify.
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